5 Things You Should Know Before Getting Your Signage Made
Having quality business signage is one of the most simple yet most crucial aspects to include when it comes to marketing a business successfully. Business signage gives both the first impression of a brand and lays the foundation for success with new clients and customers. As small business owners, you need to find balance with having your signage visible enough so that it's easily seen from those passing by while remaining consistent with the aesthetic of your brand identity. On top of that, you've got to ensure your signage is truly built to last, and an investment worth making. To achieve your best business signage, there are a few things to consider before getting started. To make sure you move in a direction of signage that will last long-term, we've put together five key factors to keep in mind before getting your signage made.
First and foremost: the design. Finding a sign design that conveys the message, look, and feel of what you want to send to your target audience is crucial for getting started with your signage. Going into building your signage with no clear direction set for your design is not recommended for long-term success. Sure, if you need to post a quick message about a sale going on it's okay to get innovative with on-the-spot signage, but when you're investing in a quality business sign that will remain relevant long term, you're going to need expert advice from a professional graphic designer.
When you work with an experienced designer, they'll get to know you and your brand on a deeper level, and be able to present you with design options that accurately reflect who you are and what you do. From your logo design, colors and fonts, letter spacing, and language used - a professional signmaker will help you land on a design that aligns seamlessly with your business goals and brand as a whole.
One underrated factor when it comes to signage is its durability and lifespan once it’s made. What this comes down to, is finding the right materials. Some sign materials are more durable than others, and that's why professional guidance is important when seeking something built to last.
Considering your sign's durability needs is also largely dependent on where the sign will be placed. Indoor and outdoor signage materials differ, but it's equally important to be strategic on the materials used no matter where your signage is located. When you work with a professional, they'll guide you through the process and find the sign materials best suited for your business environment, while still aligning with your branding. A quality business sign is a true investment, and that investment is sure to be rewarded when you use durable materials and a design team you can trust.
One of the most important factors in creating effective signage for your business that is often overlooked, is considering where it will be placed. The best place to install your signage will significantly differ based on a variety of factors that are unique to every business. If your business is located on a walkable street, the suggested placement of your signage will be different than if your business is tucked away off of a busy road. Every business' location and needs are certainly unique and require expert evaluation to find the best placement for their signage. We'd suggest working with a professional in the signage industry when it comes to determining the best placement of your custom signs in order to see the best results for your business.
Going hand in hand with placement, visibility is equally as important to consider when designing, building, and installing your business signs. Your sign's viewing distance is impacted by the location of your signage, the size of your designs, and your sign's surroundings. You don't want to put hours of work into planning and creating incredible signage just to find out it's too small to be read by your target audience. Considering viewing distance is a small but crucial step when planning your business signage, and when you work with a professional designer and sign maker, this step is sure to not be missed.
5. Choosing the right signage company
When it comes to choosing an effective signage company, you want to be certain that they are going to meet all of your branding needs and deliver what's promised (and a little more). If you’re looking for a quality custom sign that upholds your brand aesthetic and is built to last, we've got you covered. At Great Big Graphics, our professional designers will work closely with you throughout your project to ensure that your business signage aligns with your branding and meets all of your wants and needs. If you're ready to take the leap and invest in quality business signage, or if you've got more questions on how we can help your business branding as a whole, reach out today! We can't wait to work with you.